The ground-breaking upheavals of globalization and digitalization are changing our living conditions and challenge human perception. The rise of virtual reality technologies is widening our horizons.
We are forced to shape our senses anew to explore the crossings between virtual and real experiences. The traditional notion of sport is the physical action of the real body. How will the growing incorporeal way of living transform sport? How will bionics alter sporting competition? With our forecast we venture into diverse and colorful scenarios to expand the current contextualization of sport products.
The color selection for the season comprises 35 colors. Based upon this selection the trend team defined six statement stories to reflect the season´s keyword. Subdued darks and brightly gleaming yellows and reds reveal the innate ambivalence of HYPER-LIVING: Being constantly on the move versus the need to take a break. A variety of blues and smooth neutrals add balance and a refined ambiance to meet this need.
Let´s give full play to intuition, sentiment and creativity!
PERFORMANCE COLORS by Nora Kühner
The origin of the project
PERFORMANCE COLORS where launched in April 2016 as a cooperation project between PERFORMANCE DAYS and the renowned, Munich-based designer Nora Kühner. Nora Kühner leads a team of internationally well-known designers when preparing the forecast of the season two years in advance, identifying 36-40 trend colors and creating the color moods for the respective season.
Just like PERFORMANCE DAYS, PERFORMANCE COLORS by Nora Kühner is presented twice a year. The trend color card can be purchased exclusively during the fair and will be complemented by the digital E-Magazine a few weeks after the fair. The digital E-Magazine spins the moods and themes of the season, giving an inspirational insight in the trends of tomorrow!
Thanks to DyStar/CSI the color card features the one of a kind color fastness guide! The light and washing fastnessess for Polyester, Cotton, and Polyamide 6 are printed on the backside of the paper color swatches. For further info and the textile swatches, as well as the color recipe, DyStar/CSI can be contacted directly.
With the launch of PERFORMANCE COLORS by Nora Kühner, PERFORMANCE DAYS once more proved to set high standards when it comes to service - all exhibitors of the respective event get one copy of the printed trend color swatches for free, improving the color language between producer and customer!
You are interested in the story behind the PERFORMANCE COLORS by Nora Kühner?
Nora Kühner always presents the idea of the PERFORMANCE COLORS by Nora Kühner at the functional fabric fair in Munich two times a year in April/May and November. Listen to the past presentations and be curious for the upcoming presentation of the PERFORMANCE COLORS by Nora Kühner.