The ground-breaking upheavals of globalization and digitalization are changing our living conditions and challenge human perception. The rise of virtual reality technologies is widening our horizons.
We are forced to shape our senses anew to explore the crossings between virtual and real experiences. The traditional notion of sport is the physical action of the real body. How will the growing incorporeal way of living transform sport? How will bionics alter sporting competition? With our forecast we venture into diverse and colorful scenarios to expand the current contextualization of sport products.
The color selection for the season comprises 35 colors. Based upon this selection the trend team defined six statement stories to reflect the season´s keyword. Subdued darks and brightly gleaming yellows and reds reveal the innate ambivalence of HYPER-LIVING: Being constantly on the move versus the need to take a break. A variety of blues and smooth neutrals add balance and a refined ambiance to meet this need.
Let´s give full play to intuition, sentiment and creativity!