The color forecast for spring/summer 2019
0pen access, no constraints, no classifications – so far digital disruption and technological advances are obsessed with
blurring boundaries and pushing limits. This new fluidity constantly questions the traditional notion of culture, society
and identity. Habits and perceptions change, too, following the promise of limitless feasibility. In a hyper-connected
world we explore and remix cultural facets and references at a fingertip, shaping individual settings. In the meantime this over-abundance of options and the increasing nomadic lifestyle have created a strong desire for the familiar. There is a new high esteem for making, for local products and lively neighbourhoods just around the corner.
The color selection for the season summer 2019 comprises 36 colors. Color gradation is key to the well-balanced palette. Slightly ethereal shades are grounded by saturated mid tones. Yellow hues and shades of celadon take center stage. Based upon this range the trend team defined six statement stories which reflect the world´s ongoing transformation.