Once. NOW. Then
The color forecast for spring/summer 2018
The framework of traditional fairy tales was built by Once upon a time … and … they lived happily ever after. Past, presence & future were inextricably linked with each other. Today we face a seismic shift: The only relevant time is NOW. Disruptive technological advances paved the way for the constant acceleration of life. The outstanding claim to get everything here & now is a major driver of the modern lifestyle. Enjoyable anticipation and eager waiting are out.
The color range is separated into six color stories reflecting the highly fragmented NOWNESS. Inspired by gaming the trend team sees a fascination for dark ambiences. Saturated hues recall virtual spaces enlivened by injections of soft shades of green, blue and red. Artificial brights capture an audacious childlike playfulness. Refined intense tones illustrate the unstoppable wave of everyday stills. Cool and distinct neutrals evoke the poetic beauty of fleeting moments.
Enjoy the season’s irresistible mix of mystical darkness and overwhelming luminosity!