Workshop

LIVE PODCAST EVENT: The Strategic Power of Ingredient Brands

PERFORMANCE DAYS, Munich

Circularity Zone

Thursday 19th March 2026

12:30 - 13:30 CET

Ingredient Brand Round Table

Presented by: The Business of Cycling

CORE DISCUSSION TOPICS

Beyond the Logo: The Strategic Power of Ingredient Brands

  • Co-Innovation vs. Co-Branding: Where Is Real Value Created?

  • From Collaboration to Competitive Edge
  • Building Brand Trust Through Materials

  • The Future of Ingredient Branding in Cycling

 

FEATURED PANELISTS

  • Technical Partners: Elastic Interface® Polartec

Guest Panelists: To be announced

About the orators

Eric Yung

Polartec

VP & Managing Director

Fergus Niland

Santini

Head of Design

Gianluca Pellicciari

Elastic Interface

CEO

Graeme Raeburn

Albion

Head of Design

Wyatt Wees

Velo Media

Advisor / Podcaster

Wyatt Wees has been advising premier cycling brands since 2013. In 2023 he started the Business of Cycling to give a voice to the people behind the cycling business entrepreneurs, managers, and passionate professionals whose dedication to the sport paves the way for fresh ideas and leads the industry forward.

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Exhibitor List March 2026