PERFORMANCE DAYS in cooperation with functional fabric fair presents: The Loop

PERFORMANCE DAYS, in cooperation with Functional Fabric Fair, LAUNCHES AS A COMPREHENSIVE DIGITAL PLATFORM FOR PROFESSIONAL SOURCING OF FABRICS AND ACCESSORIES: The Loop

NORWALK, Conn./MUNICH, Germany (February 24, 2021) – The organizers of Munich PERFORMANCE DAYS Fair and FUNCTIONAL FABRIC FAIR powered by PERFORMANCE DAYS (its counterpart in the USA), announce the launch of PERFORMANCE DAYS Loop, a comprehensive online platform to connect the functional fabric industry and provide a year-round digital sourcing marketplace. PERFORMANCE DAYS Loop is now available at https://www.performancedays.com/loop.html.

PERFORMANCE DAYS Loop, in partnership with FUNCTIONAL FABRIC FAIR, features access to a comprehensive 365-day dedicated marketplace of performance fabric manufacturers, currently consisting of more than 8,000 products from nearly 200 suppliers. Organizers anticipate this to grow to over 12,000 products in the marketplace from more than 250 international suppliers in the first full season. The PERFORMANCE DAYS Loop provides a match-making tool to facilitate the introduction of sourcing professionals to a global pool of suppliers and products based on their needs and capabilities. The platform features impressive 3D visual technology to accentuate and simulate fabric design, look, and feel.

Alongside the year-round capabilities of PERFORMANCE DAYS Loop, DIGITAL FAIRS will also take place on the platform, simultaneous to in-person events, offering an online version of the customary programming of expert talks, panel discussions and workshops. The popular PERFORMANCE FORUM, where curated trends and innovations are discovered, also will be merged on the digital platform to spotlight exhibitor innovations across the global portfolio of PERFORMANCE DAYS and FUNCTIONAL FABRIC FAIR events. Additionally, Nora Kühner will present PERFORMANCE COLORS, the color card for the outdoor industry, in conjunction with PERFORMANCE DAYS Loop.

Design & Development GmbH Textile Consult, founding organizers of Munich PERFORMANCE DAYS, collaborates with Reed Exhibitions for the FUNCTIONAL FABRIC FAIR events in the United States and has extended this partnership to launch PERFORMANCE DAYS Loop. The collaboration will result in an expanded exhibitor portfolio, enhanced reach to sourcing professionals, and expanded participation in face-to-face and online events.

Marco Weichert, Head of PERFORMANCE DAYS says, “We are really excited about this joint project and are certain that the industry will greatly appreciate the synergies resulting from the bundling into a unique, year-round online platform with double the amount of reach. PERFORMANCE DAYS Loop in partnership with Functional Fabric Fair is now well on its way to becoming one of the most important digital networks for the industry.”

Stephen McCullough, Event Director of Functional Fabric Fair by PERFORMANCE DAYS, adds: “The Functional Fabric Fair collaboration with PERFORMANCE DAYS has been an ideal match of people and resources that has allowed us to provide premium experiences, interactions and value with our in-person events. Now with our digital platform, we can provide curated suppliers and products, unparalleled access to top trends, and experts sharing important industry insights in one centralized online location. All of this and the addition of our match-making program will absolutely make a real difference in the business of our exhibitors and visitors.”

Registration for the PERFORMANCE DAYS Loop in partnership with Functional Fabric Fair is already accessible for exhibitors. Other brands can also register now and discover all the platform has to offer while looking forward to the content for summer 2021 coming online soon! The platform is complimentary for approved visitors.Current Event Dates: