Get Inspired at the Creative Area
Step into a world of inspiration, curated by Nora Kühner! A thoughtfully designed path through diverse thematic and design worlds. Visitors are encouraged to linger, gather impressions, and explore new perspectives. In addition to artistic installations, color plays a central role: impressions of the 2027 color palette are presented alongside early color trends
for the Fall/Winter 2027/28 season. Similar to the Trend Forum, the Creative Area features a specially curated selection of innovative materials by Nora Kühner and the PERFORMANCE DAYS team. These fabrics reflect the core themes of the space and invite visitors to tangibly experience the connection between function, aesthetics, and innovation:
Join the Inspirational Walk at the Creative Area!
Get Inspired at the Creative Area
Step into a world of inspiration! The Creative Area showcases curated trend stories, innovative fabric applications, and visionary design concepts – brought to life through:
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Special collaboration with Utah State University and Japanese fashion retailer BEAMS
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Where past meets future: creative reinterpretations of classic designs with modern functionality
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Color inspirations by Nora Kühner
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Expert-selected materials chosen by Nora Kühner and the PERFORMANCE DAYS Jury
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Trend-driven mood boards and creative installations connecting fashion, function, and innovation
This newly created experience space invites visitors on a curated journey showcasing extraordinary design ideas, material contrasts, and forward-looking impulses .
Impressions
