Product information

A fully sustainable behavior in the fashion industry can be achieved with a production cycle based on a Circular Economy model and up-cycling is a big step forward in this direction. Upcycling is a neologism that keeps together two concepts: first, the idea of recycling and, second, the idea of improvement and quality (even though you are using discarded materials), thus the prefix “up”. In a Circular Economy the aim is to create less waste by making the most out of every possible material involved in the production process. In our case, recovered scraps of camelhair fabrics are Upcyled from the production of coats (and not only) in order to create a warm insulation, capable of maintaining same properties of virgin materials, without requiring additional consumption. CAMELUXE® is created in three steps; firstly, recovered materials are gathered and sorted in Northern Italy; secondly, they are transformed through a mechanic process into very fine fibres; lastly, the fibres are blended with recycled polyester. This process, whose patent was filed, allowed us to create a product highly resilient, features extraordinary tensile and strength qualities and with consistent insulating capacity. Made through a process that is less impactful in terms of energy and water consumption, waste production, CO2 emissions, CAMELUXE® is a new frontier for ecologically-responsible fashion, giving new purpose to otherwise discarded precious materials.