Hanfliebe is more than just fashion – it’s an invitation to a more conscious lifestyle. With a focus on fair fashion, health, wellness, and personal development, Hanfliebe combines high-quality textiles with mindfulness and awareness. The brand’s vision is to inspire change through new consumption patterns and ways of thinking – creating more quality of life, vitality, and wellbeing. Welcome to the Hanfliebe natural oasis!

This October, Hanfliebe will be presenting for the first time in the Sustainability Lounge (hall A2) at PERFORMANCE DAYS. For us, this is the perfect opportunity to ask founder Ursula Mock a few questions.

What makes hemp, in your opinion, the ideal basis for sustainable textiles and products?

Ursula Mock: Through hemp and linen (as well as nettle), we have the opportunity to trigger a true textile revolution. All three of these bast fiber plants can, in theory, be cultivated regionally in Europe and could be processed in small, closed-loop systems. This would minimize—or even eliminate—the issues of long supply chains, transportation, and uncontrolled overproduction. At the same time, it would greatly increase transparency within the production chain.
Hemp is the most productive fiber plant and, when looked at holistically, probably the most powerful raw material in the world. Depending on the variety, up to 8 tons of raw material can be harvested per hectare, which equals around 1,000 T-shirts. In addition, hemp cleans the soil, loosens the earth, brings active oxygen back into the ground, and supports the regeneration of the mycelium network. The hemp plant does not require pesticides or herbicides if grown in crop rotation.
Moreover, all three fibers stand out for their impressive inherent qualities, though expressed differently depending on the type of fiber: antibacterial, antifungal, antimicrobial, antistatic, balancing against electrosmog, anti-allergenic, cell-regulating, and oxygen-promoting.

At Hanfliebe, wellbeing is the focus – which properties of hemp, in your experience, contribute to a sustainable and healthy lifestyle?

Ursula Mock: For me and my customers, the most important properties for personal wellbeing come down to two aspects. On the physical side, hemp fibers are temperature-regulating and moisture-wicking (hemp dries quickly, so you don’t feel sweaty when wearing a hemp shirt). In addition, they are antistatic, hypoallergenic, and resistant to unpleasant odor build-up when sweating. On a subtle/energetic level, many of my customers describe a recurring feeling of “feeling whole,” being wrapped up and protected, and experiencing a deep sense of “coming home.” I find this particularly fascinating, and I am gradually researching it further through my Integratex Institute.

Are there any special innovations or applications with hemp that specifically target wellness, relaxation, or self-care?

Ursula Mock: Hemp can be found in so many different types of products—whether in food (highly recommend the Frenkenberger hemp milk), in the CBD sector, or in clothing. The benefits mentioned above apply here as well. One area that I find especially important is sleep—hemp bedding can be a real gamechanger. Sleeping in hemp sheets helps regulate the nervous system, balances cells, and provides a calming effect. This is most likely due to the antistatic properties of hemp fibers, which are similar to those of human skin. For me, this makes hemp bedding an absolute wellness and self-care product. However, not every hemp-based textile has the same effect. The degree to which the fiber benefits the body depends on the entire production process. Even natural fibers can lose their original potential and properties if too many or overly harsh chemicals are used during processing.