Sustainability

Widening the Frame: Introducing the IWTO Green Book

PERFORMANCE DAYS, Munich

Breakout Stage

Wednesday 14th October 2026

14:00 - 14:30 CEST

There's more to wool's environmental story than rating tools show. Come discover wool's fuller picture in this session on the new IWTO Green Book. The Green Book brings together the science of wool's natural properties, wool's role in the planet's ecosystem, and why conventional life cycle assessments overstate wool's carbon footprint. The session concludes with an open Q&A, so bring your wool questions.

About the orator

Jeannette Cook

International Wool Textile Organisation (IWTO)

Communications Manager

Jeannette Cook is the Communications Manager for the International Wool Textile Organisation, based in Brussels. She specialises in translating technical and scientific wool credentials into clear, compelling messages for industry and trade audiences, helping connect wool growers, manufacturers, and brands worldwide. When she’s not telling wool’s story to the world, you can find Jeannette teaching yoga, a path she has followed for nearly four decades.

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Exhibitor List October 2026