The scientific secret for sportsbras


Wednesday 20th April 2016

11:45 - 12:45 CEST

Presentation Area next to the PERFORMANCE FORUM

Comfort and aesthetic are the most important aspects for any sports-bra or top, however is not easy to put both together with so many different women that practice different activities. After scientific tests about how painful and uncomfortable can be using a wrong top, we found out key items that can help you to construct an ideal sports-bra using technological fabrics, cool trims, designed silhouette and trendy details. This knowledge is also useful for shirts that have integrated bra.

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About the orator

Ms Fernanda Carvalho

FFB Functional Fabrics Bureaux

Independent Marketing Consultant

About the orator

Fernanda Carvalho works at the textile market for over 15 years. She has not only a Master Degree in Marketing and Communication, but also a good sense for technology, innovations and fashion trends. Nowadays, she is the owner and main cool hunter for FFB Functional Fabrics Bureaux, blogger for Sportscouture and independent Marketing Consultant for textile and sports brands in South America.

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