The Real Value of Products


Wednesday 08th November 2017

15:45 - 16:45 CET

Presentation Area, Hall 7, 2nd Floor

Creating awareness of the products’ real value is one of the key steps in promoting a product, making the connection with the end-consumer. Product awareness is particularly important when launching new items and for company who want to differentiate themselves or their products and services from its competitors. Product managers launching (new) products face multiple questions: What does the end-consumer take into consideration? How to tell the story from resources to recycling? What are the timelines? How to integrate the textiles awareness into product design? How to put attention to the right balance between knowledge of the market, technology and creativity?  Annemarie shapes ideas to become practical and attractive propositions for a better connection to the end-consumer.

Listen to the full audio podcast

About the orator

Ms Anne-Marie van Hoof


Creative Director

Anne-Marie van Hoof runs 4-OPTIONS. She is a targeted ambitious entrepreneurial textile expert who connects technology with creativity. She helps to understand the possibilities of textile in every aspect of product and production process and creates custom made textile concepts, practical sourcing manuals, educates and connects with suppliers. Important 4-OPTIONS tools are the up to date textile library and the self-developed textile innovation model.

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Exhibitor List November 2022

Barco Tekstil San ve Tic. A.S.
Synnix Industries Inc,
Yu Yuang Textile Co., Ltd.
Murphytex Industrial Co., Ltd