PANEL: The promises of cellulosic fibres in activewear


Expert Talk Area and Live-Stream

Thursday 16th March 2023

13:30 - 14:30 CET

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Man-made cellulosic fibres have long claimed to be more sustainable than cotton. Now this family of fibres believes it can be a viable replacement for performance synthetics by providing a biodegradable, non fossil fuel-based alternative for activewear. Is it time for brands to rethink their fibre priorities, or not?


Sophie Bramel

Carmen Danner, HeiQ
Andreas Gürtler, Lenzing
Ashwin Jaju, Drirelease

About the orator

Ms Sophie Bramel


Independent Journalist

Sophie Bramel is a freelance journalist who has been writing on smart textiles, sportswear and fashion for the past twenty years. Consultant Technical Editor for World Sports Activewear (WSA), she has also authored several books on the history, development and future of functional fibers and fabrics.

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