Sweating in the Summer Heat? Wear Wool to Cool!


Thursday 19th April 2018

12:45 - 13:45 CEST

Presentation Area, Hall 7, 2nd Floor

Wool is a natural fibre that is mainly associated with winter clothing. However: wool is also perfect in summer. Get out of your comfort zone and explore cool and refreshing new worlds. Meet the unexpected opportunities of wearing wool in summer and be rewarded by a fully performing and temperature regulating natural fibre. Explore your summer – jump in and join our presentation about the cooling benefits of wool.

Panel discussion speakers include:

Anna Rodewald, GreenroomVoice, Moderator
Verena Keller, Area Sales Manager, Südwolle Group
Jose Fernandez, Founder & Presisdent, Global Merino
Bruno Sidónio, Head of Sales and Innovation, Sidónios Seamless Tech

Listen to the full audio podcast

About the orator

Ms Verena Keller

Südwolle Group

Area Sales Manager

About the orator

With a background in Economics, Verena has been working in the wool business for more than 7 years and is specialized on the development of Merino supply chains in the sports and outdoor industry. To spread the benefits of wool, Verena already held several workshops, presentations and panel discussions on different trade shows and conferences.  

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