Sustainable Collections: Green is the new Blue Ocean

During the past decades, sustainability as a rather moral question was viewed as a competitor to traditional understanding of core business success factors. But was this understanding truly right or rather misleading? As a result of increasing economic competition, the minimum level of what needs to be implemented, just to comply with legal requirements or, more recently, with the increasing public pressure became the lived standard. But what if the society and us as a member of the society would embrace sustainability as a natural part of an economy that has left its "closed system conditions"?

Together with the orator, we will change the perspective and recognize Sustainability as the new "Blue Ocean" where market shares will be completely revamped - and focus the attention on the undeniable signs that only through closing the industrial loop by multiple small changes that make a big difference.