Subtraction as innovation: rethinking apparel construction
No Tape, No Seam, No Coating. Sustainability is often about adding — more recycled content, more bio-degradable materials, more certifications. NOTAPE™ took a different path: remove the tape, remove the seam, remove the coating. The result, verified by TÜV, is a 19.4%–26.6% reduction in carbon footprint, and up to 95% less resource consumption in water, energy, and chemicals — starting from a single component.
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