Sustainability

Subtraction as innovation: rethinking apparel construction 

PERFORMANCE DAYS, Munich

Sustainability Stage

Wednesday 14th October 2026

11:00 - 11:30 CEST

No Tape, No Seam, No Coating. Sustainability is often about adding — more recycled content, more bio-degradable materials, more certifications. NOTAPE™ took a different path: remove the tape, remove the seam, remove the coating. The result, verified by TÜV, is a 19.4%–26.6% reduction in carbon footprint, and up to 95% less resource consumption in water, energy, and chemicals — starting from a single component.

About the orator

Tony Ji

NOTAPE

Chief Brand Officer

Tony Ji is Chief Brand Officer of NOTAPE™. He leads the brand’s global narrative around innovation by subtraction — a philosophy that asks what can be removed, not added. With a background spanning design, manufacturing, and brand strategy across East and West, Tony sees himself less as a bridge between cultures and more as a lifelong student of human connection. At NOTAPE™, Tony is guiding a structural breakthrough in fastening technology into a global brand with a distinct point of view.

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Exhibitor List October 2026