Sports - a Man's World?
A glance at the sports industries and their products shows pictures of a man´s world. Rather homogenous collections follow more or less the ideal of high-performance challenges, loaded with sweat and adrenaline. Yet a lot of women practicing sports don´t feel attracted by this attitude – neither by the advertising campaigns nor by the products themselves. It is high time both for the industry and the retailers to discover the chances of diversity! Can we really afford to neglect these potential customers? How to improve sports products to convince fastidious customers like women?
About the orator
Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.
Add a comment
The content of this website is prepared with great care. Nonetheless, there is no guarantee or warranty of accurateness, completeness or timeliness of the information provided. Design & Development GmbH Textile Consult disclaims any and all liability to this end.
As far as the content of this website was not prepared by Design & Development GmbH Textile Consult, copyrights of third parties are observed. In particular, content not created by Design & Development GmbH Textile Consult is designated as such. Should you notice any copyright infringement, we ask you to inform us accordingly. Upon receiving notice or becoming aware of any copyright infringement, we will immediately remove the relevant content from our website.