Sustainability

Sponsored: Reju: unlocking infinite possibilities with finite resources

PERFORMANCE DAYS, Munich

Expert Talks Stage

Wednesday 23rd October 2024

15:00 - 15:45 CEST

Reju is a materials regeneration company with the ambition to accelerate the transition to a circular polyester system.  Reju CEO Patrik Frisk will talk about creating a new ecosystem that will require new mindsets, behaviors and business models.

About the orator

Portrait of Patrik Frisk

Patrik Frisk

Reju

CEO

Patrik Frisk is the CEO of new innovator, Reju, a recently launched company that will allow polyester to be recycled at unprecedented speed and scale.

Patrik has over thirty years experience of working in the apparel and footwear industries for globally recognised brands.

Most recently Patrik held the role of CEO at Under Armour for over five years and previous to this, held senior leadership roles at companies including VF Corporation (The North Face, Timberland, JanSport), the Aldo Group and W.L Gore & Associates, the makers of Gore-Tex.

His extensive experience in the apparel sector enables him to bring a wealth of valuable insights to the fibre-to-fibre recycling sector, placing Reju in a unique position to drive the fashion industry's transition towards circular materials.

For further information contact:tali.serantes@reju.com

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