Curiosity and passion are the two most distinguishing traits of Andrea Rosso’s personality. Born and raised in
Bassano del Grappa, Andrea relishes living in his hometown where he can be close to his friends and family, and
the lifelong creature comforts that fuel his creativity. Music, graphic art and flea markets are all important pursuits
that help him steer his passion to exciting new heights.
Andrea is a descendant of Diesel, so it comes as no surprise that he was instinctively drawn to the fashion
business. In preparation, he studied pattern cutting in Padua, Italy, but it was while studying English in California
that he discovered a love for nonconformist skills such as graphics, art and a passion for all things vintage. From
there, he went on to New York to study Textile Development and Marketing at the Fashion Institute of Technology,
and ultimately, to begin conceiving his role inside the family business.
Andrea led the creative development of the Diesel Living collection, initially launched in 2008 as an assortment
of home textiles. Today the Diesel Living collection extends the brand’s lifestyle and attitude to a vast world of
design, adopting important long-term partnerships with leading players in the interior design field: Moroso for
furniture, Lodes for lighting, Scavolini for kitchen and bathroom, Iris Ceramica for ceramic tiles and Berti for
wooden flooring, Seletti for home accessories and Mirabello Carrara for home linens.
In 2014 Andrea launched his own fashion project collecting all his passions: MYAR, a collection of used military
originals that Andrea procured personally in vintage markets and visited old depots hunting for functional details
and fabrics and accessories no longer in production. After being sartorially refashioned, each garment acquires a
contemporary fit and brings the history of the past into the present, looking into a future use.
2020 marks a new beginning for Diesel and Andrea, taking on new roles in the form of Diesel Sustainability
Ambassador. In January 2020, Diesel launched the brands ‘For Responsible Living’ strategy, a commitment to
taking actions for the benefit of current and future generations.
With Andrea’s passion and enthusiasm for a more sustainable future leading the way, the launch of ‘For
Responsible Living’ signified the beginning of a meaningful journey for Diesel. Building upon its philosophy and
positive disruptive outlook, Diesel formally committed to implementing a responsible business strategy that is
respectful of people and the planet.
In 2025, Andrea’s continued commitment to sustainability and his deep-rooted dedication to Diesel led him to
take on a new challenge as Sustainability Ambassador for the entire OTB Group. In this strategic role, Andrea is
focused on promoting and cultivating a culture of sustainability both within the Group and beyond its borders—
acting as a passionate voice for positive change and inspiring a shared responsibility across all areas of the
business.
