Revolution & Evolution – a PrimaLoft Perspective


Expert Talk Area

Thursday 05th October 2023

10:20 - 11:05 CEST

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PrimaLoft is well known as an industry-leader in synthetic insulations. The brand is consistently developing technologies that push the boundaries of performance and sustainability.

In a conversation on stage with Tara Maurer-Mackay, Senior Vice President Product Strategy and Leonardo Loro, Sales Leader Europe, the audience will learn more about the importance of steady innovation within the textile industry. Along with moderator Charles Ross, Maurer-Mackay and Loro will discuss PrimaLoft’s approach to development – from revolutionary leaps to the small, consistent steps that are needed to evolve both sustainability and performance – as well as how the brand works closely with their customers to encourage change.


Additional speakers on stage:

  • Mr. Leonardo Loro, Sales Leader Europe, PrimaLoft

As Sales Leader Europe at PrimaLoft, Leonardo Loro is leading the European sales team and manages all Italian and Spanish brands, with the added responsibility of leading the company's military sales efforts across Europe. In his role he also identifies competitive and technological trends and provides market intelligence for the European market. Mr. Loro also identifies and develops new business opportunities across all product categories (Apparel, Footwear, Accessories) and segments (Outdoor/Sports, Fashion/Lifestyle).


  • Francesco Favilli, Brand Manager von SCARPA

As the Mountain Category Brand Manager Francesco is responsible for carrying out quantitative and qualitative market analysis to identify current and potential customers’ preferences. He is in charge of keeping a close eye on competitive products in the market to develop the long-term collection. Francesco serves as the point-person for developing, implementing, and executing marketing initiatives and activities for SCARPA.

About the orator

Ms Tara Maurer-Mackay


Senior Vice President Product Strategy

As Senior Vice President Product Strategy, Tara Maurer-Mackay is responsible for all product strategy, product positioning and product placement across all PrimaLoft segments – Outdoor, Sports & Athleisure as well as Fashion and Lifestyle. This includes our R&D Alliance activities. She works closely with the product development and sales teams to identify and anticipate market needs and implement matching product innovations. Mrs. Maurer-Mackay also works with the broader marketing department to plan and coordinate joint marketing campaigns for key outdoor and sport costumers.

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