Technology

Real or Fake?

PERFORMANCE DAYS, Munich

Presentation Area next to the PERFORMANCE FORUM

Wednesday 14th May 2014

14:00 CEST

One in six products sold online is said to be a counterfeit. Yet cybersquatting is just one of many hurdles in the battle to secure supply chains, protect products and reduce counterfeiting and grey market trading. This panel discussion will bring together experts on these questions and present the latest developments in brand and product protection against product piracy

Discussing are:

Ms Sophie Bramel, Mediator
Claudia Naimi, Border Enforcement Measures - The role of customs in the fight against counterfeiting and product piracy
Alexander Peterlik, Business Development Manager of GS1 Austria

About the orator

Ms Sophie Bramel

Freelancer

Independent Journalist

Sophie Bramel is a freelance journalist who has been writing on smart textiles, sportswear and fashion for the past twenty years. Consultant Technical Editor for World Sports Activewear (WSA), she has also authored several books on the history, development and future of functional fibers and fabrics.

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