Quo Vadis: Water. Sport. Business
Without water we could not exist. Water is essential for life and for a wide variety of sports, too. Physical activity has been inspired by water since prehistoric times. From swimming to stand-up paddling, from ice-skating to off-piste skiing, water plays an important part in the sports industry. Facing global water pollution and water scarcity, questions arise about perspectives and strategies for future sport business. A new agenda is in place – with customers seeking for more holistic and responsible ways to product offerings. Nora Kühner provides a detailed round-up of need-to-know currents and visionary ideas affecting the world of sports. Join in!
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