Quo Vadis: Water. Sport. Business


Expert Talk Area

Wednesday 28th November 2018

15:45 - 16:45 CET

Without water we could not exist. Water is essential for life and for a wide variety of sports, too. Physical activity has been inspired by water since prehistoric times. From swimming to stand-up paddling, from ice-skating to off-piste skiing, water plays an important part in the sports industry. Facing global water pollution and water scarcity, questions arise about perspectives and strategies for future sport business. A new agenda is in place – with customers seeking for more holistic and responsible ways to product offerings. Nora Kühner provides a detailed round-up of need-to-know currents and visionary ideas affecting the world of sports. Join in!

Listen to the full audio podcast

About the orator

Ms Nora Kühner


Independent Fashion & Design Consultant

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

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