Quo Vadis: Out of the Wild, into the Concrete


Thursday 16th May 2013

11:30 CEST

Presentation Area next to the PERFORMANCE FORUM

Sports invade urban environments: A walk in the park instead of a hike in the mountains. In the digital era sports have become an elementary part of the lifestyle. Movement and mobility is everything for a globalized world where ever more people live in big cities. Public spaces are the new playing fields. New kinds of sports and variations of well-known traditional sports develop out of the interaction with urban architecture. On the other hand nature is idealized as a place for relaxation and counter-balance to most demanding urban living conditions. Nora Kühner takes a closer look at current major socio-cultural trends and their influence on sports. The ever-growing number of social tribes, communities and target groups with their very special demands ask for new questions, new thinking and new concepts. Join the presentation and be inspired by a diversity of revealing impressions and information.

About the orator

Ms Nora Kühner


Independent Fashion & Design Consultant

About the orator

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

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