Putting the "Brand" back into Ingredient Brands
During her presentation, Vicky will be looking at the difference between companies that sell materials and companies that sell themselves as ingredient brands. She will review the impact that strategic brand positioning can have on all business aspects of the way an ingredient brand operates in the sports industry. With relevant insights into the future requirement for strong, innovative ingredient brands within the sports industry, to help overcome the challenges currently being faced apparel brands. Providing a thought provoking, business critical conversation for any company that sells material in the sports industry.
Listen to the full audio podcast
About the orator
Over the past 7 years, Managing Director of Brandwave Marketing GmbH Vicky Stickland has provided strategic marketing consultancy to many of Brandwave’s key clients helping them to successfully reposition themselves as market leaders.
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