Product Development in Deadlock?


Wednesday 08th November 2017

16:45 - 17:45 CET

Presentation Area, Hall 7, 2nd Floor

Digital transformation focuses on unprecedented speed, blurring boundaries and extensive global networks. Quite promising at first glance. Yet, instead of profiting from today´s innumerable choices and opportunities, product development in the sports industry is trapped in numbers (timelines, prices, minimum quantities) like never before. No experiments, no trial and error - R&D people have lost their freedom of creativity. Mediocrity is the look of today - preserved and endlessly replicated. Nora Kühner explores fresh approaches for a new understanding of R&D – it is high time to unleash creativity and innovative design thinking. Join in!

Listen to the full audio podcast

About the orator

Ms Nora Kühner


Independent Fashion & Design Consultant

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

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Exhibitor List November 2022

Taubert Textil GmbH
Laka Enterprise Co., Ltd.
Taiwan Textile Federation
Omniteksas fabrics
ALPEX Protection
Monotex Corporation - Shin Heung