Product Development in Deadlock?
Digital transformation focuses on unprecedented speed, blurring boundaries and extensive global networks. Quite promising at first glance. Yet, instead of profiting from today´s innumerable choices and opportunities, product development in the sports industry is trapped in numbers (timelines, prices, minimum quantities) like never before. No experiments, no trial and error - R&D people have lost their freedom of creativity. Mediocrity is the look of today - preserved and endlessly replicated. Nora Kühner explores fresh approaches for a new understanding of R&D – it is high time to unleash creativity and innovative design thinking. Join in!
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