PEF: the shortcut for what you need to know


Expert Talk Area

Thursday 21st March 2024

14:45 - 15:30 CET

Explore the EU-endorsed Product Environmental Footprint (PEF) framework from its inception to the imminent Green Claims Directive approval. Join PEFtrust CEO Laurent Bocahut as he provides a shortcut for understanding PEF, addressing common questions about its application.

  • Do I need to calculate a PEF score for every order?
  • How can I leverage existing supply chain data?
  • Is it mandatory to publish an ecoscore for all products?
  • When should I start?
  • What advantages does this offer my brand?

Discover practical insights on compliant PEF applications and optimizing ROI. We will demystify the regulatory and technical aspects of measuring, improving, and showcasing a product's environmental footprint through a series of examples and industry use cases.  

Uncover how PEF, digitized by PEFtrust, helps you align sustainability values at product and company levels. This session ensures a swift immersion into the realm of Product Environmental Footprinting, highlighting its potential to elevate environmental performance and gain industry and consumer support.

About the orator

Laurent Bocahut


CEO & Co-founder

After graduating in Environmental Engineering from Ecole Polytechnique in Paris and the University of Illinois at Urbana-Champain, Laurent began his career in energy facility management in 2004 in France. He transitioned to venture capital in 2009, focusing on sustainable solutions across France and Europe. With a strong entrepreneurial and environmentalist mindset, Laurent delved into consumer goods' environmental footprint in 2020. This journey led to his collaboration with Peftrust's COO, Melinda Dubreucq, and the creation of Peftrust—a Fashion-focused SaaS platform digitizing Product-Level LCA in the Fashion industry. As acting CEO since its inception, Laurent concentrates on Business Development and spreading the word about the Peftrust solution.

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Exhibitor List March 2024