Overdose? How Much Function Do Sports Need?


Thursday 21st November 2013

11:00 CET

Presentation Area next to the PERFORMANCE FORUM

Functionality is everything in sports – is it? Today most sports apparel collections reflect more than just the wish to be active and to perform body exercises. Nevertheless innovation concentrates on increasing numbers in fabric properties – following mainly pure mathematics. Do we really develop collections with respect to the consumer and his needs? The ever-growing number of social tribes, communities and target groups with their very special demands ask for new questions, new thinking and new concepts. Join the presentation and be inspired by a diversity of revealing impressions and information.

About the orator

Ms Nora Kühner


Independent Fashion & Design Consultant

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

Go back


Add a comment

The content of this website is prepared with great care. Nonetheless, there is no guarantee or warranty of accurateness, completeness or timeliness of the information provided. Design & Development GmbH Textile Consult disclaims any and all liability to this end.

As far as the content of this website was not prepared by Design & Development GmbH Textile Consult, copyrights of third parties are observed. In particular, content not created by Design & Development GmbH Textile Consult is designated as such. Should you notice any copyright infringement, we ask you to inform us accordingly. Upon receiving notice or becoming aware of any copyright infringement, we will immediately remove the relevant content from our website.

Exhibitor List November 2022

FOV Fabrics AB
RAMP Global Technology GmbH
CHANTY Spitzenfabrik GmbH & Co. KG
Ipeker Doca Teks tic.ve san A.Ş.