New Technologies in a Competitive Global Marketplace


Tuesday 13th November 2012

14:30 CET

Presentation Area next to the PERFORMANCE FORUM

The sportswear industry today is more challenging than it has ever been. This is not only because of an intensifying global competition and due to the industry’s steadily increasing pace, but it is also related to the growing customer demand for trendy products, high quality and at the same time reasonable prices. Under these conditions technology can often have a decisive impact on a company’s competitive position, especially when it comes to a its core business: Product Development.  This presentation will outline these challenges and show how new technologies can help turning them into competitive advantage. Moreover, you will discover how these technologies serve as platform for a new collaborative, worldwide product development. A platform on which involved parties, designers, product manager, technicians, suppliers – and even the marketing and product development – can contribute to a successful product creation and market launch and consequently to quantifiable results.

About the orator

Mr Eddy Prescott


Senior Project Manager

Koppermann Computersysteme is one of the leading providers of software solutions for the textile, apparel and footwear industry. Located in Germany, the company operates globally, with its software solutions being distributed in more than 50 countries. Eddy Prescott is Senior Project Manager at Koppermann. With many years of experience in the industry, he accompanied the implementation of Koppermann solutions among the industry’s big players around the globe, while gaining deep insights into the industry’s evolution, processes and needs.

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