Sustainability

Navigating EmpCo: Aligning sustainability messaging across the value chain

PERFORMANCE DAYS, Munich

Sustainability Workshop Table

Wednesday 14th October 2026

13:00 - 13:45 CEST

Suppliers and ingredient brands often rely on consumer-facing brands to bring their sustainability stories to the end consumer. With the Empowering Consumers for the Green Transition (EmpCo) Directive, the need for alignment across the value chain has never been greater. How can the different parts of the value chain better understand each other, align their communication and amplify credible messages together?

Gabriel Arthur, Editor-in-Chief of Suston Magazine and CEO of sustainability communications company NORR Agency, invites suppliers, ingredient brands and outdoor brands to explore benchmarks, best practices and key insights in an interactive workshop.

REGISTRATION REQUIRED FOR THIS SESSION: To ensure an interactive exchange, each workshop is limited to 12 participants. Places are allocated on a first come, first served basis. Secure your spot by registering via the following link: Workshop Registration

About the orator

Gabriel Arthur

Suston

Gabriel Arthur is founder and CEO of NORR Agency, a leading Scandinavian communications and media company specializing in outdoor and sustainability. The agency is headquartered in Stockholm, with representatives in Oslo, Copenhagen and Helsinki. Gabriel Arthur is also Editor-in-Chief of three publications produced by NORR Agency: Suston Magazine, an international B2B publication covering sustainability in the outdoor industry; NORR Magazin, a German-language travel magazine focused on Scandinavia; and Utsidan, Sweden’s largest digital outdoor platform. He has worked with environmental and sustainability issues throughout his career. A devoted skier, kayaker and trekker, Gabriel also tries to combine his professional work with his passion for the outdoors.

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Exhibitor List October 2026