SGI Europe presents: Making performance visible – How do innovation and sustainability resonate with consumers?

Christian is a globally recognized changemaker with many years of executive board experience. For more than two decades, he shaped the global success story of one of the world’s most iconic brands in various key leadership roles – GORE-TEX®. Nowadays he runs his own business and is Managing Partner at KORE Advisors 

Claudia Klingelhöfer is a communication expert working with SGI Europe and the Outdoor Industry Compass. Throughout her career in journalism, marketing and communications, she has focused on sports, active lifestyle and the outdoor industry. Her professional background is closely connected to her personal passion for sport and gives her a broad perspective on how industry innovation and sustainability resonate with consumers. 

Fritz Sturm is the founder and CEO of Berlin-based functional fashion brand and retailer ARYS. Since founding ARYS in 2014, he has worked at the intersection of product, retail and functional apparel, with a strong focus on understanding how consumers actually perceive performance and innovation. 

Alongside ARYS, he is involved in C2G, a platform connecting brands, industry and consumers through retail concepts, exhibitions and events. In 2026, ARYS and C2G opened the Temporary Habitat in Berlin-Mitte, an experimental retail space exploring functional fashion, materials and consumer interaction. 

Lukas Vogl is a Marketing Specialist at Suedwolle Group and contributor to the Suedwebs Innovation Hub. He works with partners across the wool supply chain on collaborative development projects and helps bring their outcomes to a wider audience. His role involves translating technical topics, new materials and project learnings into practical applications, communication and knowledge sharing for customers and industry partners.