Lessons from one of the Great Success Stories of Beauty + Function

At a time when this established brand has had to balance existing performance customers & popularity from Athleisure audiences, it has also reached out to a new consumer by appealing to their values. This has been driven by better sustainability practice.

Julian Lings came into The North Face from Britain's biggest retailer - Tesco. He has brought a new standard within sustainability to the performance industry that has ranged from collaborations with Christopher Raeburn to the newest waterproof fabric.

Julian will be interviewed by Charles Ross, an academic of the sportswear industry, in a conversation about a variety of topics from their repair service, Climate Beneficial Wool, Bottlesource collection, working with Gift Your Gear, creating the Responsible Standard, to FutureLight.