Is Greenwashing really the enemy of Textiles & Apparel?
What can we learn from agriculture for guidance to develop the future of our Industry our industry?
Apparel now forms a 11% part of the calculation of the rate of interest, whereas food stuffs is only 23%. Just like food, its price has sunk in real terms with each generation over the last 50 years, with Fast Fashion seen as the satisfying equivalent to Fast Food. Clothing now has 4 clear attributes as the hedonistic side has returned; everybody is re-tuning to the incoming Gen Z, who are meant to be more marketing literate than those of us from before; Green-washing is definitely here - but should it be feared or embraced by brands; & other such influences will be discussed with a conclusion about whether textiles is a force for good in this over consumed society we have built around around us.
About the orator
Having exchanged being an Outward Bound Instructor for the warmth of indoors, Charles has helped teach the next generation of designers for two decades now. Sustainable through longevity is a core principle.
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