This presentation will explain how the unique labelling system can change a garment into an active communication interface with the end user. You will learn how this progressive approach in labelling can provide protection against counterfeits and IP infringements, how it can help improve your internal logistics and help with diversion of your products - whether at your distributors or at online stores. But most importantly by providing your customers related, relevant and valuable information at the right time the iProof system can improve their engagement with the brand in general. The iProof system can bring together many of your current communication channels into the garment and enables it to interactwith customer through their mobile devices - whether at home, or on the ski slope - whenever they want it.
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About the orator
Peter has lead development of the EU market for ICT companyiProof for the last 2 years. He brings years of experience in international markets working in R&D, project management, lean & 6sigma implementations, fashion marketing and sales. In his current position he combines his experience to create and deliver ideal labelling solution to iProof clients over a wide range of products - including FMCG, technical equipment, luxury and outdoor garments.
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