Innovative Product Development
No matter if it is consumer electronics, sporting goods, furniture or automotive - innovative materials change products and markets. The transfer of sector specific material and technology know-how into new applications is key to the sustainable enhancement of innovation potential. One example is the transfer of the production technology "3D-Knitting" from the automotive and furniture sector into the mass production of sporting goods. The presentation shows examples of innovative technologies and materials, explains the materials driven R&D/Design process and shows case studies of successfully launched products from Nike, PUMA and other performance brands.
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