Innovative Product Development


Wednesday 05th November 2014

14:30 CET

Presentation Area next to the PERFORMANCE FORUM

No matter if it is consumer electronics, sporting goods, furniture or automotive - innovative materials change products and markets. The transfer of sector specific material and technology know-how into new applications is key to the sustainable enhancement of innovation potential. One example is the transfer of the production technology "3D-Knitting" from the automotive and furniture sector into the mass production of sporting goods. The presentation shows examples of innovative technologies and materials, explains the materials driven R&D/Design process and shows case studies of successfully launched products from Nike, PUMA and other performance brands.

About the orator

Mr Karsten Bleymehl

MRC- Materials Research & Consulting


Karsten Bleymehl is a well-known materials expert and consultant for product development and design. As trained industrial mechanic and graduate in Product Design, he managed more than 100 national and international consultancy projects for brands from more than 20 different sectors. In 2013, after 9 years of directing the German branch of the renowned materials library & consultancy "Material ConneXion", he founded his own company: MRC–Materials Research & Consulting. MRC researches across sectors for material and technology solutions to realize the development of innovative and sustainable products.

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