Innovation Zone Pecha Kuchas


Expert Talk Area

Thursday 21st March 2024

15:30 - 16:15 CET

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A Pecha Kucha from those in the Innovation Forum, along with another from the Sustainability Lounge.

About the orators

Ms Alexa Dehmel

active sports design & consulting

Performance Apparel Design & Functional Material Advisory | Innovation & Sustainability | Functional Fabric Curator | Guest Lecturer | Freelance Journalist


Performance Apparel Design & Functional Material Advisory | Innovation & Sustainability | Functional Fabric Curator | Guest Lecturer | Freelance Journalist

Alexa Dehmel is a performance sports clothing & sportswear design expert and functional material advisor with over 20 years experience in the industry apparel business and design agency, Functional Fabric Curator since  over 15 years for Performance Days/ Munich and Functional Fabric Fair/ Portland & New York, Functional Textiles/ Shanghai, Trend Scout, Guest Lecturer and Freelance Journalist. She maintains an extensive network of leading experts as well as personal connections to relevant cooperation partners and supporters, which she may contribute profitably to her customers and the textile industry. She strongly believes that the future responsible way is the most valuable way to advise companies in the textile industry. Her mantra is innovation & future-oriented consultancy for more brand vitality.

Cecilia Chen


Sales VP

Driving Growth in Sustainable Textile Innovation
Expertise in Apparel Innovation | Leader in Sustainable Practices | Proven Sales Growth Driver | Visionary in Textile Development
With over 15 years in textiles, Cecilia Chen excels in merging sustainability with sales growth, working closely with leading global brands. Her strategic leadership enhances eco-friendly practices and drives business success, leveraging innovative solutions to meet high-profile market demands. Proficient across a broad spectrum of textiles, Cecilia propels industry evolution, boosting efficiency and fostering collaborations for a sustainable, profitable future.

Evy Murraij

Vienna Textile Lab

Product Designer

Heidrun Weiss


Head of Textile Laboratories

Magdalena Zapryanova


Growth Hacker

Steven Chueng


Founder & Head of Innovation

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Exhibitor List March 2024