Hybrid technology - a smart experience


Thursday 17th November 2016

10:45 - 11:45 CET

Presentation Area next to the PERFORMANCE FORUM

‘HYBRID’ A hybrid is a mixture of two different things, resulting in something that has a little bit of both. Hybrid is really most at home in the realm of genetics and crossbreeding. It actually comes to us from the Latin hybrida, meaning the offspring of two dissimilar animals, specifically a tame sow and a wild boar. Creating an approach to the design of hybrid technology in textiles is a design process itself, creating a smart experience. The next step is how to integrate the textiles into product design, putting attention to the right balance between knowledge of the market, technology and creativity. Shaping ideas to become practical and aiming at attractive propositions for users or customers.

Listen to the full audio podcast

About the orator

Ms Anne-Marie van Hoof


Creative Director

About the orator

Anne-Marie van Hoof runs 4-OPTIONS. She is a targeted ambitious entrepreneurial textile expert who connects technology with creativity. She helps to understand the possibilities of textile in every aspect of product and production process and creates custom made textile concepts, practical sourcing manuals, educates and connects with suppliers. Important 4-OPTIONS tools are the up to date textile library and the self-developed textile innovation model.

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