Panel: Going Round in Circles – Is it Working?
The incoming Gen Z consumer increasingly chooses brands that embrace the Circular Economy – yet the general rule remains: more profit is made from selling new rather than extending the life of existing products. The footwear industry is uniquely positioned to challenge this, balancing repairability, lightweight design, and cost-effectiveness.
This panel brings together three leading voices tackling these challenges from different angles: David Solk (SOLK), whose brand is built around sustainable and circular design principles; Mike Kunst (FastFeetGrinded), pioneering scalable recycling solutions; and Iris Anderie (PFI), offering research and testing expertise to align performance with circularity.
Together, they will explore how footwear can truly close the loop and set an example for the broader Sports & Outdoor industry in #FuturePractice, covering innovative materials, business models, and practical strategies for repair, reuse, and recycling.
About the orators
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