DIALOG: Green Claims : How to substantiate and communicate your product sustainability ? An illustration in Outdoor Apparel with Peftrust® and Lagoped

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With increasing consumers awareness and new regulation arising within the EU, Fashion and Outdoor brands are expected to communicate Green Claims about their Apparel & Footwear products.

How to substantiate these claims and properly communicate on product environmental performance is a serious question from brands with substantial impact on brand image, market differenciation and financial penalties in case of non-compliance.

Presenting the early results of their collaboration, Peftrust® and Lagoped will illustrate how to make robust and comparable green claims on Outdoor Apparel based on the EU-PEF LCA standard, and how these claims can be shared with consumers in a transparent and ISO compliant format. The testimony will also include a focus on data collection and automation to make this process scalable and sustainable in the long run.