DIALOG: Green Claims : How to substantiate and communicate your product sustainability ? An illustration in Outdoor Apparel with Peftrust® and Lagoped


Thursday 16th March 2023

12:30 - 13:30 CET

Expert Talk Area and Live-Stream

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With increasing consumers awareness and new regulation arising within the EU, Fashion and Outdoor brands are expected to communicate Green Claims about their Apparel & Footwear products.

How to substantiate these claims and properly communicate on product environmental performance is a serious question from brands with substantial impact on brand image, market differenciation and financial penalties in case of non-compliance.

Presenting the early results of their collaboration, Peftrust® and Lagoped will illustrate how to make robust and comparable green claims on Outdoor Apparel based on the EU-PEF LCA standard, and how these claims can be shared with consumers in a transparent and ISO compliant format. The testimony will also include a focus on data collection and automation to make this process scalable and sustainable in the long run.


About the orator

Julie Rebuffel, Lagoped, Sustainable Product Management I Laurent Bocahut, Peftrust®, CEO

About the orator

Julie is a textile engineer with 10 years experience in product & fabric development for the outdoor sector. After working for the traditional sport fashion industry, she specialised in sustainable textile development and decided to focus on European sourcing and manufacturing, where she has built a strong expertise.

Laurent is the co-founder and CEO of Peftrust®, the leading SaaS platform for the environmental scoring and compliance of Apparel & Footwear products. After 20 years in the environmental business, Laurent cofounded Peftrust® with Melinda Dubreucq in August 2021 to offer Fashion & Outdoor Brands a scalable solution for monitoring the environmental footprint of their products.

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Exhibitor List March 2023

Taiwan Hipster Enterprise Co., Ltd.
Monos Tech Co., Ltd.
Manifattura Effe Pi Srl
G-LOFT Premium Insulation Technology