PANEL: Without Transparency Sustainability is just a Word

Wednesday 19th May 2021

12:45 - 13:45 CEST

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For many consumers sustainability is hard to access. Even though many consumers want to buy sustainable made clothes, produced under fair and ecological conditions they miss an easy access to transparent information of their clothes. In this panel we will look at the needs and concerns of consumers from a scientific point of view with Prof. Dr. Oliver Jenz, get to know digital solutions that bring full transparency in the journey of your clothes with Verena Keller, founder of know your stuff and meet Emil Rasmussen, who is taking a leading role with his brand superstainable proofing that transparency is key for an authentic sustainable brand.

Astrid Schlüchter, Independent Journalist

Verena Keller, Founder, know your stuff
Prof. Dr. Oliver Janz, Program Director of Fashion Management, DHBW Heilbronn
Emil Rasmussen, CMO & Sustainability Manager, Superstainable

About the orator

MS Astrid Schlüchter

Editor in chief


About the orator

As an ESMOD graduate, Astrid Schlüchter works for SAZsport and SPORTSFASHION by saz as the new editor in chief.  Before she was working as a freelance journalist for various B2B-, online- and print media with a focus on lifestyle, fashion, sport and retail. She has special knowhow in materials, design and new technologies. In her spare time she explores new regions by mountain bike, hiking, climbing, snowboarding or running.

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