PANEL: ReGenerative Agriculture is the Focus of Natural Ingredient Sourcing, but what is it?
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Ever since Plastics-in-the-Ocean prompted a revisit to natural fibres, the subject of ReGenerative Agriculture has become a tag line for how to best harvest crops in balance with the natural ecology of the planet. Patagonia, The North Face, & Timberland are the most high profile Outdoor brands who have chosen this Ingredient, but it is the Kering group that inspired this. This panel will discus why Kering chose this Outlier position, how HDWool have become the first supply chain partner to attain this endorsement, & what other considerations brands are making before coming on board. There will be detail centred on the verification systems
Charles Ross, RCA Sustainable Textiles Lecturer
Helen Crowley, Head of Sustainable Sourcing and Natural Initiatives, Kering
Eva Karlsson, CEO, Houdini
Jo Dawson, Chair, HDWool
About the orator
Having exchanged being an Outward Bound Instructor for the warmth of indoors, Charles has helped teach the next generation of designers for two decades now. Sustainable through longevity is a core principle.
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