Regenerative agriculture helps textiles to become climate positive – Woolkeepers® from farm gate to shop front

Wednesday 09th December 2020

14:00 - 14:45 CET


Well-managed sheep farms can be a corner stone in our global fight against climate change. The Woolkeepers® initiative is a quality assurance platform which recognises standards in agriculture and textiles. The sourcing model is committed to supporting producers with a new, sustainable and meaningful route to market whilst providing brands with regenerative sourcing solutions and consumers with dynamic buying choices. The Woolkeepers® core values promote sourcing integrity, traceability and a fair price to the farmer.

About the orator

Mr Jo Dawson


Woolkeepers® and HD®Wool

About the orator

Wool is part of the fabric of Jo Dawson’s life. He grew up on a sheep farm and then over 25 years led a transformation within his traditional family wool trading business.  Jo believes that wool can change lives for the better.  His vision is to find ways of communicating this message to the consumer which will translate back to a better outcome for the wool grower and the planet. This journey has led him to create HD®Wool Active Insulation and Woolkeepers® - providing assured and 100% traceable wool.

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