Fueled by the pandemic, the digitalization of the product development processes has gained immense momentum. Guaranteeing more sustainability, shorter lead times and closer-to-the-market product offers? But is digitalization truly a chance to do things better and in the right way? How will the role of designers and product developers evolve at the intersection of technology, society and economy?

Nora Kühner traces the ways that have the potential to foster a true paradigm shift in the textile and clothing industry. Get inspired!

Fueled by the pandemic, the digitalization of the product development processes has gained immense momentum. Guaranteeing more sustainability, shorter lead times and closer-to-the-market product offers? But is digitalization truly a chance to do things better and in the right way? How will the role of designers and product developers evolve at the intersection of technology, society and economy?

Nora Kühner traces the ways that have the potential to foster a true paradigm shift in the textile and clothing industry. Get inspired!