Find Your Brand's Unique Value Proposition

Wednesday 09th December 2020

12:00 - 12:45 CET

Find Your Brand's Unique Value Proposition and Niche - to attract more of the right customers and sell more products.

This talk is for you if you:

  • Run or work for an apparel business where the brand and it’s product offering is all over the place, and the brand is struggling
  • Want to launch your own brand successfully from the start

Today you will learn:

  • How to figure out your brand's value proposition and product offering
  • Know what to do to nail you niche
  • Learn how to tap into the right market
  • Learn how to figure out your target customer
  • Gain clarity and know what next steps to take

About the orator

Ms Ana & Klas Kristiansson



About the orator

KrissCo is an international fashion business and design consulting firm specializing in scaling sustainable global product-based brands to meet future demands. Helping brands, from funded start-ups to multi-million dollar brands with:

We will help your vision come to life by creating a collection that strengthens your design language, voice, and brand aesthetic.

We’ll help you launch or reposition your brand by nailing your why, values & mission, and strengthening it through powerful brand identity, visuals, and storytelling for scalable growth.

Strengthen your strategies to grow your visibility, have a maximum market impact, and create a successful growth path to take your sales to the next level.

Create a successful growth path for your brand by managing your fashion brand in an effective and efficient way. We help you implement strategies, systems, and structures for organic growth.

Meet the future by implementing and strengthening your sustainability and responsibility efforts with our extensive network of suppliers, manufacturers, and experts.

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Comment by tamara vodden |

This sounds like a great talk to help me with a new brand in sustainable activewear that I am due to launch next year.

Reply by Lena Weimer

Absolutely!! Ana+Klas are perfect to chat with when its comes to the start of a new apparel brand! Don't hesitate to ask them all the quesitons you are interested in via the chat function. See you next week!

Comment by Tang YUN TAO |

we are running a new merino brand in China, and also will like to be the agent for some real outdoor brands in China, will like to talk with u for some hints and ideas on how to run it

Comment by Ana Kristiansson |

@Tang Yun Tao please send us an email at and we can discuss further

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