DIALOG: Implementation of a Digital and Sustainable Product Development Process

Tuesday 18th May 2021

12:45 - 13:45 CEST

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Jack Wolfskin and Browzwear share their journey of implementing Browzwear technology into the product development teams and processes. Their learnings, best practices, and future initiatives. Christiane, Wolfram and Lena will explain how a vision was broken down into time frames, training plans and process changes.   

Christiane Wilms-Otto, Sr. Head Technical Product Development – 3D - Responsible, Jack Wolfskin
Wolfram Bier, Pattern Designer & 3D-Enthusiast, Jack Wolfskin
Lena Blume van Treeck, BD & Client Success Lead DACH, Browzwear

About the orator

Ms Lena Blume van Treeck

BD & Client Success Lead DACH


Jack Wolfskin started in 2020 with 3D-Product Development. In close alignment with the Design department, the JW Technical Product Development is driving the process development. To master the jacket in 3D is vision and the key target for the established Outdoor Brand. Christiane and Wolfram are leading the initiative and implementation of a digital workflow. Lena, who has been working with and at Browzwear for 15 years, supports Jack Wolfskin on their journey.  

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Comment by Hailey Tan |

Looking forward to learn of how Jack Wolfskin got started with 3D, and their plans going forward to inspire other brands and retailers.

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