DIALOG: Crossroads: What have we learned about sustainability in fashion and where do we go from here?

Wednesday 19th May 2021

18:10 - 19:00 CEST

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Sustainability in fashion has increasingly become a hot-button issue within the industry, with the global Covid-19 pandemic becoming the biggest catalyst for immediate and necessary change. Join us for a conversation led by WWD’s Executive Editor, Tara Donaldson, and Brittany Sierra (Founder, Sustainable Fashion Forum) that will cover the evolution of the conscious consumer and how brands can authentically market to a diverse, more informed audience.

About the orator

Ms Tara Donaldson Brittany Sierra

Sustainable Fashion Forum, Founder

WWD, Executive Editor

Tara Donaldson is the executive editor of WWD and formerly the editorial director of Sourcing Journal. She has covered the business of fashion from textiles to retail, bringing to light issues surrounding sustainability, social impact and inclusion. Tara prides herself on taking an on-the-ground approach to uncovering what’s happening in the fashion industry, a knack backed by her past life as a merchandiser and account manager for two major apparel companies. As a merchandiser at Warnaco, which was acquired by PVH Corp. in 2012, she worked with a design team to create product for leading U.S. retailers. As an account manager at Fortune Fashions, Tara supervised production, working with an in-house factory and design team to ensure product would meet delivery deadlines and designated margins for the sales team. Tara has a master’s degree in journalism from the S.I. Newhouse School of Public Communications at Syracuse University, and a bachelor’s degree in business and merchandising from California State University, Los Angeles.

Passionate about sustainable fashion but unsure where she fit in the equation, Brittany Sierra recognized a lack of events, dialogue, and community between sustainable fashion enthusiasts and industry leaders. In 2017, she responded with the Sustainable Fashion Forum, a wildly popular media platform, and growing global conference dedicated to educating, empowering, and inspiring fashion lovers to reimagine the future by fostering conversation about the intersection of fashion and sustainability. Brittany's naturally curious and courageous nature, coupled with a background in brand building and digital marketing, resulted in the Sustainable Fashion Forum quickly gaining global visibility within its inaugural years. With thousands of followers and attendees from around the world, SFF boasts past speakers and panelists from brands like Nordstrom, Adidas, Eileen Fisher, Vogue, Athleta, The North Face, thredUp, Fast Company, Ugg Australia, Mara Hoffman, Eon, and more innovate leaders in fashion, tech, and sustainability. Known for her playful yet powerful messaging and dedication to creating best-in-class digital and IRL experiential events coupled with quality educational content, Brittany has propelled her voice to the forefront of the conscious fashion discussion and has proven to be a leader for millennials and Gen-Z-ers passionate about sustainability.


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