Connecting Technology and Creativity

Tuesday 18th May 2021

15:45 - 16:45 CEST

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Material designers as researchers of the future. In this expert talk we will give a special insight into the different materials from our library with a focus on the research story, creative processes, craftsmanship, techniques from the material designers point of view with sustainability as an important selection criterion.

Material designers can design, redesign and redefine materials giving them an entirely new purpose, a design-centric approach to material can lead to innovation and can offer alternative models for sustainability. By re-imagining the potential of old and new technologies designers challenge current fabrication, production and consumption models.

About the orator

Ms Anne-Marie van Hoof

Creative Director


About the orator

Anne-Marie van Hoof runs 4-OPTIONS. She is a targeted ambitious entrepreneurial textile expert who connects technology with creativity. She helps to understand the possibilities of textile in every aspect of product and production process and creates custom made textile concepts, practical sourcing manuals, educates and connects with suppliers. Important 4-OPTIONS tools are the up to date textile library and the self-developed textile innovation model.

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Comment by lisa patterson |

how do I sign up for this webinar?

Reply by Lena Weimer

Hi Lisa,

Thanks for your message. Just come to the Loop platform during the digital fair week and you'll be able to watch all the talks.




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