Designing for Longevity - A Framework for Building Products that Stand the Test of Time


Expert Talk Area and Live-Stream

Thursday 16th March 2023

09:30 - 10:30 CET

You need to be , to watch the webinar below:

In today's fast-paced world, products seem to have a short lifespan before they become outdated or obsolete. As designers and innovators, it's essential to think beyond the immediate demands of consumers and create products that can withstand the test of time.

In this keynote presentation, we will explore the importance of designing for longevity and introduce a framework for building products that stand the test of time. We will cover the key elements of the framework, including understanding the needs of your users, anticipating future trends and technological advancements, and designing for sustainability.

We will also examine case studies of products that have stood the test of time, and the design principles that made them enduring. You'll leave this presentation with a better understanding of the importance of designing for longevity, and practical strategies for creating products that endure.

Join us as we explore how to build products that not only meet the needs of today's consumers but also stand the test of time.


About the orator

Ana Kristiansson


Founder & Creative Director

Ana Kristiansson is a dynamic orator with a wealth of experience in the apparel industry, having spent over 20 years in the field. As the founder and creative director of, a strategy, branding, and design agency for sports and lifestyle brands, she has honed her skills in brand building, sustainability, innovation, and design thinking. Ana is also a successful podcaster and author, known for her ability to connect with audiences and share practical insights. As the founder of the online educational platform Apparel Entrepreneurship, she is committed to helping people start and run successful apparel businesses, and her passion for education and entrepreneurship shines through in her speaking engagements. Whether discussing the latest trends in the industry or sharing her own personal experiences, Ana Kristiansson is a captivating and inspiring speaker who leaves a lasting impact on her audiences.

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