Defining Durability, it’s tougher than you think

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Durability is becoming an important part of many sustainability and circularity conversations. Important both for brands developing products with an increased lifespan, and also for legislators as they try to develop policies to encourage the development of such products. Until now there is little in the way of a formal definition or tools to measure both the emotional and physical aspects of durability. This interactive session will bring together key stakeholders in this important discussion to share research outcomes and explore influencing factors as well as potential ways to measure durability.

Additional speakers on stage:

Kate Morris, PhD Student, University of Leeds

Kate is currently studying towards a PhD at the School of Design, University of Leeds. The project, in collaboration with WRAP, is focusing on the dynamics of physical and emotional durability. Kate's research seeks to investigate how these concepts affect consumer clothing utilisation and disposal behaviour with the goal of facilitating the growth of circularity systems within the clothing industry. Before starting her PhD, she spent 3 years as a Fabric Technologist in the outdoor clothing sector and has a background in fabric technology.