Comfort Zone - Casual Friday to Athleisure
The sportification of the modern lifestyle has reached a peak. Yoga clothes have made their way from the gym to the office. The social norms for appropriate dressing seem to be radically changed. Global players have launched athleisure lines. Sales with athleisure apparel are rapidly increasing – at the moment mainly in the American clothing market. Is this trend here to stay? Is it just a women´s topic? Is it a herald for the transformation process which we see in the clothing industry? How will this trend focusing on hybrid products affect the customer´s wish for distinction? What does it mean for the sports industry? Is living for adventure as a guideline for the development of sports products obsolete? Nora Kühner gets to the bottom of this trend – exploring its potential and the impact on the sports industry. Profit from the profound overview of this multi-faceted trend and join the session!
Listen to the full audio podcast
About the orator
Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.
Add a comment
The content of this website is prepared with great care. Nonetheless, there is no guarantee or warranty of accurateness, completeness or timeliness of the information provided. Design & Development GmbH Textile Consult disclaims any and all liability to this end.
As far as the content of this website was not prepared by Design & Development GmbH Textile Consult, copyrights of third parties are observed. In particular, content not created by Design & Development GmbH Textile Consult is designated as such. Should you notice any copyright infringement, we ask you to inform us accordingly. Upon receiving notice or becoming aware of any copyright infringement, we will immediately remove the relevant content from our website.