Changing the game of waste and production Powered by Brugnoli®'s Br4


Thursday 21st April 2016

09:45 - 10:45 CEST

Presentation Area next to the PERFORMANCE FORUM

Can sustainability be desirable or the new normal standard? Facing bad publicity for the Outdoor and Sportswear industry it appears sometimes to be rather a burden, although the evidence that a growing number of conscious customers (mainly the younger ones) is truly looking for products with a positive impact. Are discount offers during 365 days/year the solution to shrinking turnovers? Or can this challenge lead to new vision of smart sustainability? Nora Kühner explores current developments driven by designers and small brands who refuse to waste and take action, developing cool products to make their customer feel good.

Powered by Br4: bio–based fabric - European Patent Pending Product by Brugnoli®

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About the orator

Ms Nora Kühner


Independent Fashion & Design Consultant

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

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