Brave New Hybrid Creation


Thursday 17th November 2016

09:45 - 10:45 CET

Presentation Area next to the PERFORMANCE FORUM

In today's world we obviously produce mainly ever more of the same. The wide-spread conformity of mass production reveals a lack of true creation and innovation. No wonder that there is a fast growing quest for new concepts and long-term ideas in product development.

The sports industry's mind-set is traditionally focused on materials. Technological advances in textile materials give rise to new clothing concepts. Will clothing turn into a kind of smart organism responding to the wearer's needs? Where will carefully engineered hybrids take us? What are the challenges we have to master when we truly put consumer demands at the heart of our product thinking?

Listen to the full audio podcast

About the orator

Ms Nora Kühner


Independent Fashion & Design Consultant

About the orator

Munich-based Nora Kühner is an experienced freelance apparel designer mainly working for the sports industry. Since 2001 she has been focusing on trend & color consultancy, conceptual design services and brand building. As a frequent speaker at major sports trade fairs and design schools, Nora presents trends from colors to social tendencies and more.

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